I was lucky enough to be invited to the MissguidedIRL store opening in Bluewater on Saturday, so obviously I took a shit tonne of pictures to show you…
Firstly, the shop itself is HONESTLY like no store I have ever been in, I don’t really know what I was expecting but nothing on this level. I’m not an expect in floor design or commercial space development but all I can say is that is just works. There is so much going on, everywhere you turn there is something stupidly cool. I know my pictures don’t do the place justice but I hope they give a rough idea of how insane the space is.
My favourite section obviously – the undies.
This is the giant disco banana at the very front of the store, because why not.
Then it came to actually shopping, which was literally unreal in a basically empty shop. The stock is gorgeous, and it is such a different experience to how you would usually shop from Missguided online. Everything looks SO different in real life, and there were so many pieces that I fell in love with in the shop, but hadn’t looked twice at when shopping online.
Always time for a peace and pout.
The whole experience was really amazing, but standing infront of my own photo that is part of the current Babes of Missguided campaign was a highlight. The girls at the store were genuinely incredible, I arrived by myself and I didn’t know anyone, but every single Misgguided girl was SO kind and friendly and welcoming, even Nitin (boss man CEO) was lovely. I was actually pretty nervous before hand but I left with a huge smile on my face. I know I’m probably bias, but the vibes in the Missguided store are amazing, if you have ever bought anything from the online store, or even if you haven’t, I would thoroughly recommend popping in to see the place. 10/10 from Missguided.